Cookie Policy
Last Updated: July 2025 | ABN: 40 650 782 317
1. Introduction
This Cookie Policy explains how Baker Merz Construction Lawyers ("we", "our", or "us") uses cookies and similar tracking technologies on our website at https://construction.lawyer. We use cookies to improve your browsing experience, analyse website traffic, and understand how visitors interact with our site. You have the right to control which cookies are placed on your device and can manage your preferences at any time.
This policy complies with the Australian Privacy Act 1988 (Cth), the EU General Data Protection Regulation (GDPR), the ePrivacy Directive (2002/58/EC), and the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). We are committed to transparency about the data we collect and to respecting your privacy choices under each of these frameworks.
2. What Are Cookies
Cookies are small text files placed on your computer, smartphone, or other device when you visit a website. They make websites work more efficiently, improve user experience, and provide information to site owners. Cookies may store preferences, login details, or browsing activity.
Cookies can be first-party cookies (set directly by the website you are visiting) or third-party cookies (set by external service providers integrated into our site). They can also be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device for a set period or until manually deleted, allowing the website to recognise you on return visits.
When you access our website, your browser sends these cookie files back to the server, enabling us to deliver personalised content and remember your settings.
3. Types of Cookies We Use
We use four categories of cookies. You can choose which categories to accept, except for Essential Cookies which are necessary for the site to function.
Essential Cookies
Essential cookies are strictly necessary for our website to function and cannot be disabled. They enable session management (maintaining your connection as you navigate between pages), security authentication (protecting your data and verifying your identity), and load balancing (distributing traffic evenly across our servers). Without these cookies, services such as appointment booking and form submissions cannot be provided. They do not store any personally identifiable information beyond what is technically required.
Analytics Cookies
Analytics cookies help us understand how visitors engage with our website. We use Google Analytics 4 to collect anonymised, aggregated data about visitor behaviour — including which pages are visited most, time spent on each page, and general geographic traffic sources. Google Analytics 4 is configured to anonymise IP addresses before storage, so individual users cannot be identified. This data is used solely for statistical analysis and to inform improvements to website design and navigation.
Functional Cookies
Functional cookies remember choices you make to provide enhanced, personalised features. They may store your language selection, remember details entered into contact forms for auto-fill on return visits, or retain appointment booking preferences. While not essential for the site to operate, they improve usability by reducing the need to re-enter information.
Marketing Cookies
Marketing cookies deliver advertisements relevant to your interests and measure the effectiveness of our campaigns. They track browsing habits across websites to build a profile of your interests, which is used to display targeted ads on our site and third-party platforms. We may use these for remarketing — showing relevant ads to visitors who have previously interacted with our website. These cookies require your explicit consent under the GDPR and the ePrivacy Directive.
4. Specific Cookies We Use
The following table lists individual cookies that may be placed on your device. The cookies you receive depend on the preferences selected in our cookie consent banner.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users for traffic analysis | 2 years | Analytics |
_gid | Google Analytics | Distinguishes users within a 24-hour period | 24 hours | Analytics |
_gat | Google Analytics | Throttles request rate to Google Analytics servers | 1 minute | Analytics |
_ga_* | Google Analytics | Persists session state across page views | 2 years | Analytics |
_fbp | Meta (Facebook) | Stores and tracks visits across websites for remarketing | 3 months | Marketing |
bm_session | Baker Merz | Maintains your session state and navigation context | Session | Essential |
bm_consent | Baker Merz | Records your cookie consent preferences | 1 year | Essential |
bm_lang | Baker Merz | Remembers your selected language preference | 1 year | Functional |
NID | Stores preferences for Google services including embedded maps | 6 months | Functional | |
__cf_bm | Cloudflare | Identifies and mitigates automated traffic to protect the site | 30 minutes | Essential |
calendly_bn_session | Calendly | Maintains your appointment booking session | Session | Functional |
_gcl_au | Google Ads | Stores ad click information for conversion tracking | 3 months | Marketing |
IDE | Google DoubleClick | Serves targeted advertisements across Google properties | 13 months | Marketing |
5. Third-Party Cookies
Our website incorporates third-party services that may set their own cookies. These are governed by the respective privacy policies of those organisations.
Google Analytics — We use Google Analytics 4 to collect anonymised traffic data. Google may also use collected data to contextualise advertisements within its network. See Google's Privacy Policy.
Google Maps — We embed Google Maps on our contact page. When you interact with the map, Google may set cookies such as NID to store your preferences. See Google Maps Terms.
Calendly — Our online appointment booking system may set session cookies to manage your booking flow. See Calendly's Privacy Policy.
Social Media — If we embed content from platforms such as LinkedIn or Facebook, those platforms may set cookies to track your interaction.
We do not control these third-party cookies and encourage you to review the privacy policies of each provider.
6. Managing Your Cookie Preferences
When you first visit our website, a cookie consent banner allows you to select which cookie categories you accept. You can change your preferences at any time by clicking "Cookie Settings" in the footer.
You can also manage cookies directly through your browser:
- Google Chrome — Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox — Settings > Privacy & Security > Cookies and Site Data
- Apple Safari — Preferences > Privacy
- Microsoft Edge — Settings > Cookies and Site Permissions > Manage and delete cookies
Blocking or deleting cookies may affect website functionality. Essential cookies are required for core features, and disabling other categories may limit features such as appointment booking, form auto-fill, or personalised content.
Opt out of Google Analytics — Install the Google Analytics Opt-out Browser Add-on, available for all major browsers.
Opt out of interest-based advertising — Manage your preferences via Your Online Choices (Australia), YourAdChoices (US), or Your Online Choices (EU).
7. Do Not Track Signals
Our website recognises Do Not Track ("DNT") signals sent by your browser. DNT is a privacy preference you can enable in most browsers that requests websites not track you across the internet.
When we receive a DNT signal, we disable analytics and marketing cookies for your session. Essential cookies necessary for the website to function will continue to operate. If your browser does not send a DNT signal, you can still manage preferences through our consent banner or browser settings.
8. Changes to This Policy
We may update this Cookie Policy to reflect changes in the cookies we use, applicable law, or our privacy practices. Changes will be posted here with an updated "Last Updated" date. We encourage you to review this policy periodically. Where required by law, we will notify you of material changes and obtain renewed consent. Your continued use of our website after changes constitutes acceptance of those changes.
9. Contact Us
If you have questions or concerns about this Cookie Policy, please contact us:
Email: privacy@bakermerz.com.au
Phone: 1300 710 864
Address:
Baker Merz Construction Lawyers
Suite 140, 167 Eagle Street
Brisbane QLD 4000
Australia
We are committed to addressing your privacy concerns promptly. If you are in the European Union, you have the right to lodge a complaint with your local data protection authority. If you are in California, you have rights under the CCPA/CPRA to know what personal information is collected and to request its deletion, subject to certain exceptions.